What 1919 Teaches Us About Pent-Up Demand

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Babe Ruth, a pitcher for the Boston Red Sox, in 1918. That year, World War I and the Spanish flu pandemic slashed MLB game attendance by over half from what it was in the previous season.

A hundred years ago, a world war and a pandemic wreaked havoc on baseball and other industries. But pent-up demand helped them come roaring back.

(Image credit: Library of Congress)

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